STRATEGIC PLANNING & POSITIONING
In public relations, in-depth research and careful planning are key to developing a successful campaign. We work closely with clients to determine strategic goals and objectives. Then, we identify target audiences - consumers, business customers, employees and stakeholders - and begin developing a program to reach them effectively. We also assist clients in positioning a brand and projecting a consistent image, including the launch of a new product or service. MEDIA RELATIONS
Developing newsworthy angles is critical to securing consistent, quality press coverage. We understand how to work with the media and have the knowledge, expertise and relationships to effectively communicate stories to editors and reporters resulting in print, broadcast and online media placements. Our network of contacts encompasses local, national and international consumer and trade media in many industries. We also monitor client coverage and provide media training to help company executives effectively communicate during media interviews. PUBLIC RELATIONS WRITING
Powerful and convincing public relations writing is vital to communicating a client's message and attracting the attention of the media. As one of our specialties, we are able to effectively formulate and express a client's message by developing press releases, bios, backgrounders, fact sheets, feature stories, advertorials, media pitches, source letters, newsletters, media kits and speeches. Our writings are strategically tailored to communicate a strong and concise message with each individual audience in mind, whether directed to the press, customers, prospective clients, employees or other stakeholders. CRISIS COMMUNICATIONS
In the event of a crisis, when credibility is more important than ever, companies are often thrust into an unwanted media spotlight. We are critical consultants in strategic crisis handling including planning, intervention and management; identifying "hot button" issues, preparing media statements, media training corporate spokespersons and developing a crisis communications plan to protect the company's reputation and minimize the impact of the crisis. MARKETING COMMUNICATIONS
Choosing the right vehicle to communicate to targeted audiences is a crucial. Our broad experience coupled with our valuable relationships allow us to accurately determine the most effective approach in our marketing outreach. To secure exposure for our clients among key audiences, we research and recommend appropriate speaking engagements, sponsorships, expositions, award nominations and organizational networking opportunities. COMMUNITY RELATIONS
Businesses today recognize the power of building goodwill partnerships with neighborhoods, government agencies, related businesses, non-profits and other organizations within their communities. We understand how to align the efforts of a company to further awareness, build credibility and ultimately serve the broader community. SPECIAL EVENTS
From press conferences and corporate functions to creative "out-of-the-box" brand promotions, we know how to produce and promote attention-getting special events. Our experience extends to grand openings, groundbreakings, fashion shows and fundraisers - and almost any type of event you can imagine. LM&Co. acts as an overall consultant for event coordination including theme, invitations, guest lists, catering, partners or tie-ins, tours, presentations, speeches, commemorative gifts and overall event aesthetics and layout. CORPORATE COMMUNICATIONS
Conveying the right messages to internal and external audiences builds a broad-based alignment with corporate goals, objectives and values. We help clients establish and maintain regular communications channels with employees, stakeholders, consumers and the local community.
In public relations, in-depth research and careful planning are key to developing a successful campaign. We work closely with clients to determine strategic goals and objectives. Then, we identify target audiences - consumers, business customers, employees and stakeholders - and begin developing a program to reach them effectively. We also assist clients in positioning a brand and projecting a consistent image, including the launch of a new product or service. MEDIA RELATIONS
Developing newsworthy angles is critical to securing consistent, quality press coverage. We understand how to work with the media and have the knowledge, expertise and relationships to effectively communicate stories to editors and reporters resulting in print, broadcast and online media placements. Our network of contacts encompasses local, national and international consumer and trade media in many industries. We also monitor client coverage and provide media training to help company executives effectively communicate during media interviews. PUBLIC RELATIONS WRITING
Powerful and convincing public relations writing is vital to communicating a client's message and attracting the attention of the media. As one of our specialties, we are able to effectively formulate and express a client's message by developing press releases, bios, backgrounders, fact sheets, feature stories, advertorials, media pitches, source letters, newsletters, media kits and speeches. Our writings are strategically tailored to communicate a strong and concise message with each individual audience in mind, whether directed to the press, customers, prospective clients, employees or other stakeholders. CRISIS COMMUNICATIONS
In the event of a crisis, when credibility is more important than ever, companies are often thrust into an unwanted media spotlight. We are critical consultants in strategic crisis handling including planning, intervention and management; identifying "hot button" issues, preparing media statements, media training corporate spokespersons and developing a crisis communications plan to protect the company's reputation and minimize the impact of the crisis. MARKETING COMMUNICATIONS
Choosing the right vehicle to communicate to targeted audiences is a crucial. Our broad experience coupled with our valuable relationships allow us to accurately determine the most effective approach in our marketing outreach. To secure exposure for our clients among key audiences, we research and recommend appropriate speaking engagements, sponsorships, expositions, award nominations and organizational networking opportunities. COMMUNITY RELATIONS
Businesses today recognize the power of building goodwill partnerships with neighborhoods, government agencies, related businesses, non-profits and other organizations within their communities. We understand how to align the efforts of a company to further awareness, build credibility and ultimately serve the broader community. SPECIAL EVENTS
From press conferences and corporate functions to creative "out-of-the-box" brand promotions, we know how to produce and promote attention-getting special events. Our experience extends to grand openings, groundbreakings, fashion shows and fundraisers - and almost any type of event you can imagine. LM&Co. acts as an overall consultant for event coordination including theme, invitations, guest lists, catering, partners or tie-ins, tours, presentations, speeches, commemorative gifts and overall event aesthetics and layout. CORPORATE COMMUNICATIONS
Conveying the right messages to internal and external audiences builds a broad-based alignment with corporate goals, objectives and values. We help clients establish and maintain regular communications channels with employees, stakeholders, consumers and the local community.